Chapter 4

Step 2: Focus on What Matters

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Being busy does not always mean real work. The object of all work is production or accomplishment…. Seeming to do is not doing.

—Thomas Edison

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Today, when organizations are facing more and more competition (and even non-profits and government are outsourcing functions), there is tremendous pressure to get it right and perform well. Yet at the same time, ironically, there is a tremendous focus on things that are comparatively less important.

How can this be? You would think that managers would have the ...

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