Chapter 2



As we’ll use the term, an issue is anything that occurs, that should have occurred, or that you wish would occur that has relevance to your job or area of responsibility. Issues comprise the dynamics one is responsible for managing. This includes anything related to the welfare of the organization that requires attention, something that needs to be resolved, a trend to explore, an opportunity that could be exploited, or a problem that needs to be solved. An issue might be relevant only to one’s job or it might be something bigger that affects the entire organization, the competition, or the industry in general.

Issues have differing degrees of importance: The most important are classified ...

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