Chapter 5

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THE ONGOING PLANNING PROCESS

Historically, strategy planning was a scheduled affair, conducted yearly, semiannually, or quarterly by a handful of senior executives. It was usually held off-premises, and most managers didn’t participate. In the digital age, this approach to strategic planning is obsolete. Economic and societal dynamics are changing too quickly for planning sessions based on a snapshot of the way things are.

Conventional strategy planning lost relevance for a lot of reasons: In addition to the fact that strategic intentions were routinely outdated by the time implementation was addressed, most organizations didn’t have the wherewithal to deploy their intellectual and creative talent to reframe planning to ...

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