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No One Understands You and What to Do About It by Heidi Halvorson

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Introduction

How They See You, How They Don’t

Whatever you may have heard to the contrary, Chip Wilson is not an idiot. The founder and former CEO and chairman of Lululemon Athletica is, in point of fact, a highly successful entrepreneur, philanthropist, innovator, and self-made billionaire. Idiots are very rarely any of those things.

But a 2013 Bloomberg TV interview with him and his wife Shannon, Lululemon’s original athletic wear designer, was not one of his finest moments. When he was asked about reports of customers complaining about “pilling” in the company’s newest line of high-end yoga pants, he defensively replied that “some women’s bodies just actually don’t work” for yoga pants and that the problem was “really about the rubbing through ...

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