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No Plastic Sleeves by Danielle Currier, Larry Volk

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STEP SEVEN

PROMOTIONALMATERIALS

 

 

PROMOTIONAL MATERIALS

Introduction

Aside from, and in addition to a portfolio, many people create promotional materials in order to market their talents and abilities. Unlike a portfolio, promotional pieces do not typically represent an artist's range or depth within an industry, but are instead focused around one central idea, providing a “snapshot” of one's capabilities. Promotionals are a great way to grab someone's attention and pique his or her interest—enough so that a potential client or employer would hopefully want to know more. That's difficult to do though, as most creatives in the industry have just about seen it all.

For that reason, the most successful promotional pieces are often developed ...

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