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Step 2: Branding
Bedbury, Scott. A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century. New York: Penguin, 2003.
Ogilvy, David. Ogilvy on Advertising. New York: Vintage; 1st Vintage Books edition, 1985.
Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. New York: Wiley, 2006.
Meggs, Phillip. B., and Alston, W. Purvis. Meggs’ History of Graphic ...