APPENDIX image A

RESOURCES

Note: These resources can also be found online at http://www.nomoreplasticsleeves.com. Visit the website often for additional information, updates, and resources!

Step 2: Branding

Brand

Bedbury, Scott. A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century. New York: Penguin, 2003.

Ogilvy, David. Ogilvy on Advertising. New York: Vintage; 1st Vintage Books edition, 1985.

Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. New York: Wiley, 2006.

Inspiration

Meggs, Phillip. B., and Alston, W. Purvis. Meggs’ History of Graphic ...

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