Chapter 14. Ensure Supply and Support
The successful execution of strategy is critically dependent on supply and support. In war, it is fatal to launch an attack without adequate ammunition and protective support. Likewise, in business, it is futile to fight for an expanded market share for goods and services you cannot produce and/or deliver. Leaders in all types of organizations must consider and ensure adequate supply and support to achieve their objectives.
In a very real sense, the story of the SW Pacific Theater in WWII is one driven by the flow of supply and support. It started with the very outbreak of the war. The attack on Pearl Harbor cut the U.S. supply lines to the Far East and destroyed the naval fleet on which MacArthur was depending ...
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