Chapter 6. Fall and Comeback
Project by project, acquisition after acquisition, newspaper article after article, Donald Trump was becoming a celebrity. He seemed to have everything going for him. “To be young, blond, and a billionaire,” Playboy wrote fawningly of Trump in its March 1990 edition. Young he was, a mere 43 years old when the magazine wrote those words. Blond he was (and blond he remained, even in 2004, at the age of 58, thanks to hair coloring). And a billionaire he was, as Forbes put his net worth at $1.7 billion in 1989. As the 1980s progressed, he was on his way to becoming a true celebrity; less because of business success and more because of the way he visibly played the role of a billionaire.
At every turn, he deployed a strategy ...
Get No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
