Chapter 11. No Such Thing as Over-Exposure

In the fall of 2004, two recurring themes surrounded Donald Trump's whirlwind existence: The world did not seem able to get enough of him, and like a nagging toothache, his Atlantic City financial difficulties remained a continuing annoyance.

Whatever financial problems lurked in the background, Donald Trump stood poised that fall to exploit the growing demand to get a piece of him at every possible turn.

In September, Trump World hit the newsstands, a slick, glossy bimonthly magazine that Trump was launching. It promised a peek into the lifestyles of the rich and famous, insider material on The Apprentice, and stories about how to live a luxurious way of life.

Michael Jacobson had been in the magazine publishing ...

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