Chapter 11. No Such Thing as Over-Exposure

In the fall of 2004, two recurring themes surrounded Donald Trump's whirlwind existence: The world did not seem able to get enough of him, and like a nagging toothache, his Atlantic City financial difficulties remained a continuing annoyance.

Whatever financial problems lurked in the background, Donald Trump stood poised that fall to exploit the growing demand to get a piece of him at every possible turn.

In September, Trump World hit the newsstands, a slick, glossy bimonthly magazine that Trump was launching. It promised a peek into the lifestyles of the rich and famous, insider material on The Apprentice, and stories about how to live a luxurious way of life.

Michael Jacobson had been in the magazine publishing ...

Get No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.