Chapter Ten Proximity

Whether or not various items on the slide are in close proximity or not instantly tells the viewer whether those items are related or not. The spaces between elements are critical to our immediate understanding.

The closer together elements are physically, the closer they seem intellectually. As the elements move farther apart, they separate themselves from the intellectual grouping. Keep that in mind as you arrange items on the slide.

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How many individual elements are on this slide? With all that space between each line, it looks like four individual pieces of information.

By simply grouping the items into closer proximity, ...

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