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Nonfiction Sound and Story for Film and Video by Cheryl Ottenritter, Amy DeLouise

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9Music Scores

Music offers our most powerful storytelling tool. If you have beautiful, compelling pictures and the wrong score, you can turn off your audience. If you have less than perfect images but a compelling score, they can still become hooked. Think about how many times you have shared content on the internet where the shot is quite basic—perhaps a cell phone camera trained on someone speaking, cut to an uplifting or otherwise engaging music score? Consider, for example, the unlikely political campaign of Beto O’Rourke, who fought for (and lost) a Senate seat in Texas, but nonetheless garnered national attention for a future Presidential run. One of his top outreach tools was social media. His response to the issue of players “taking ...

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