• Page references followed by fig indicate an illustrated figure.


  • A/B email testing
  • “ABC: Always Be Cropping” (Kawasaki)
  • Aberdeen Group
  • Accenture Consulting
  • Achieve
  • Advertisements. See Media sponsorships
  • Advocates (Triple A framework for the Ask)
  • AdWords
  • AFP's 2014 Fundraising Effectiveness Survey Report
  • Ali, Muhammad
  • ALS Association
  • Ambassadors (Triple A framework for the Ask)
  • American Cancer Society (ACS)
  • American Express
  • American Marketing Association
  • “Angels”
  • Annual appeal campaigns: critical skills and competencies for successful
    • do's and don'ts for
    • as great way to connection with donors and potential donors
  • Annual unrestricted donations
  • APANO (Asian Pacific American Network of Oregon) case study
  • API (application programming interface)
  • Apple Watch
  • Apps (mobile fundraising)
  • APRA (Association of Professional Researchers for Advancement)
  • Asker (Triple A framework for the Ask)
  • Association of Fundraising Professionals
  • Aubry, Rick: on earned income strategies
    • professional background of


  • “B to the Y”
  • Baby Boomers (born 1946-1964): critical skills and competencies for fundraising to
    • do's and don'ts of fundraising to
    • what fundraisers need to know about
  • Ben & Jerry's Ice Cream
  • Beneficiary testimonials
  • Benefits (job)
  • Beth's Blog: How Nonprofits Can Use Social Media (Kanter)
  • Beyond Fund Raising (Grace)
  • Big Duck
  • Bill Bradley Presidential Campaign
  • Bioneers
  • Bittel, Lester R.
  • Blackbaud
  • Board chairs: creating a board development committee with focus on fundraising ...

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