October 2021
Beginner
464 pages
12h 19m
English
Content preview from Nonprofit Kit For Dummies, 6th Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 13
Marketing and Branding
IN THIS CHAPTER
Taking care of marketing basics
Looking at who you are and whom you serve
Branding your nonprofit through mass media
Carving out time for social media
You may think that marketing has no place in the nonprofit sector. After all, if an organization’s work isn’t driven by the dollar, and if its focus is on meeting a community need, why does it need to hawk its services? If your motivation is to do good, isn’t it aggressive to broadcast your purpose and presence in the nonprofit community?
But wait. Marketing — the process of connecting consumers to services and products — is just as critical to the success of nonprofit organizations as it is to for-profit businesses. Both nonprofit and for-profit businesses depend on getting the word out about their existence, and the message from both is the same: “Here we are, and here’s what we can do for you. Come and check us out. Use our services.” For nonprofit organizations, that message adds, “And please help us in our work by making a contribution.”
You can go far if you have the “goods” ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.