Chapter 14
Creating a Fundraising Plan
IN THIS CHAPTER
Understanding how nonprofits raise funds
Identifying the different types of contributions
Asking the hard questions and preparing to take action
Creating an action-focused funding plan and putting it into action
Fundraising as a start-up project or organization
If an organization is going to provide a public service, it needs money. Plain and simple. It may be run by volunteers and need just a little money, or it may need lots of money to pay for employees, office space, and formal research. If it’s a brand-spanking-new start-up organization, it needs money, or what’s called seed funding.
Any nonprofit — whatever its purpose — grows out of someone’s idea or passion (maybe yours!) to make the world better. Raising money is inviting others to share in your belief and passion.
Successful fundraising also is based on a plan, and a good plan recognizes an organization’s likeliest sources of funding. After all, different kinds of causes ...
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