Nonprofit Kit For Dummies, 6th Edition

Chapter 16

Planning Onsite and Virtual Special Events

IN THIS CHAPTER

Planning the right event for your budget

Creating a timeline for planning your event

Recruiting movers and shakers to support your event

Attracting media coverage and social media buzz

From glamorous dances under the stars to community garden foodfests at sunset to pancake breakfasts at the local firehouse, social gatherings are part of the fundraising mix for most nonprofits. Special events don’t just raise money — they’re often credited with raising friends along with funds. New donors, who don’t know the organization, may come forward because the event itself sounds fun and interesting, because of who invites them, or because someone they admire is being honored. Special events, whether they’re held in person or online only, can be wonderful catalysts for attracting support from businesses that like to be recognized when they make contributions or for attracting people who like to socialize and “be seen.”

At their best, special events raise substantial amounts of money, draw attention to an organization’s good ...