Nonprofit Management All-in-One For Dummies

Chapter 6

Making the Major Gift Ask

IN THIS CHAPTER

Getting over the fear of asking for the big bucks

Selecting the best person to do the asking

Understanding how to ask for money

Knowing what to do after you get a response — yes or no

Continuing to build your relationship with donors

Does the title of this chapter put your stomach in knots and raise your blood pressure? If so, you’re not alone. It’s not unusual for people in fundraising, both experienced and new, to dread that oh-so-frightening one-on-one conversation with the donor when it’s time for “the Ask.” When you’re going after a major gift, you eventually have to face the terrifying moment when you actually ask the donor for money. The stage is set. The spotlight is on you. Your tongue feels like it’s the size of Texas, and you hope the donor doesn’t notice that your hands are shaking. What’s worse is that you’re highly aware of the tumultuous economy and the impact it’s had on almost everyone you know. Where on earth will ...