CHAPTER 11
The Borderless Bazaar: Creating a Sense of Community with Your Clients
As we mentioned in chapter 2, today’s marketplace is in the midst of a profound transformation in how sales are generated and sustained, and nowhere else is that more apparent than in the changing relationship between sellers and buyers.
Gone are the days of pure transactional selling. Buyers don’t wait for you to come to them anymore. Instead, they seek what they are looking for. When they’re prepared, they choose to do business with those who best meet their needs. More than ever, the strength of communities determines how successful you’ll be in positioning yourself in the minds of your buyers as that top pick.
That’s why the Leverage state is centered on community ...
Get Nonstop Sales Boom now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
