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Not Everyone Gets A Trophy, Revised and Updated by Bruce Tulgan

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PREFACE

I wrote this book with a clear mission: To help leaders and managers—mostly those who are older and more experienced—bring out the best in their newest new young workforce.

Indeed, we have been hard at work on that mission since 1993. That’s when I first began the research that led to my first book, Managing Generation X, about bringing out the best in those of my own generation when we were the new young workforce. Today that mission continues, based on what is now decades of ongoing research tracking the attitudes and behavior of the ever-emerging ever-“newer” new young workforce.

We began tracking the Millennial Generation in the late 1990s. Ever since, we’ve kept our finger on the pulse of this very large and very important cohort ...

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