Preface: My Personal Story

I had just finished my first lecture at the Manchester Business School and was stepping out into the hallway when a student came up to me.

“Tom, can I ask you a question?” he said.

“Sure,” I answered. “Shoot.”

He asked: “What advice do you have for people to whom success hasn’t come easily?”

I looked at him, puzzled, and replied: “But I never said it came easily for me.”

And unfortunately, it didn’t.

I wasn’t born with a silver spoon in my mouth. And I wasn´t born with a big name or a trust fund, either.

On the one hand, this book represents the collective wisdom of my personal work and interaction with the world’s leaders and ultra-successful superperformers.

On the other hand, it also represents the essence of my ...

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