CHAPTER TWO

Develop a Great Business Plan

“You decide what it is you want to accomplish andthen you lay out your plans to get there, and thenyou just do it. It’s pretty straightforward.”

—NANCY DITZ, MARATHONER

People and organizations with clear visions, values, and plans tend to accomplish far more and do it faster than their competitors. When everyone in your organization is united by a clear strategic vision of your desired future state, you create a powerful mental synergy that will move you toward your goals and move your goals toward you.

The major reasons for success in business and in life are focus and concentration. The major reasons for failure are lack of direction and diffusion of effort. This chapter shows you how to achieve far ...

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