CHAPTER THREE

Surround Yourselfwith Great People

“The best thing about giving of ourselves is that whatwe get is always better than what we give. Thereaction is better than the action.”

—ORISON SWETT MARDEN

The greatest untapped natural resource and the most expensive in any organization is its people. Motivating people to make their full contribution to the organization is the fastest way that managers can multiply their personal effectiveness. It’s the only way to grow a great company.

This means that the greatest improvement in performance and in results can come from unlocking and unleashing the latent potential of the average person in the business.

The People Equation

Getting the people equation right is the hardest thing you will ever ...

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