CHAPTER 12
Consumer Protection
CHAPTER AT A GLANCE
Introduction
Consumer Protection involves understanding the pivotal role consumers play in the market and the historical development of mechanisms to safeguard their rights. A consumer, in essence, is an individual who purchases goods or services for personal use, and the term has evolved over time to encompass a broader array of rights and responsibilities. The evolution of consumer protection can be traced through various historical phases, responding to the changing dynamics of market interactions.
Consumer protection initiatives have transitioned from an era where buyers had limited rights and information to contemporary times where consumers are recognized as key stakeholders in the market ...
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