UGC NET Question Paper June 2023 - Set 2
lii
18.
(c):
Public service communication should be accu-
rate, comprehensive, and objective. It should separate
opinion and facts to avoid bias and misinformation.
Other options are not acceptable.
19.
(a):
A, B, C Only
•
Marshall McLuhan categorized media into ‘hot’
and ‘cool’ based on their level of emotional
engagement
and
sensory
involvement.
Hot
media, like telephone, television, radio, and cin-
ema, are considered low in sensory involvement
and require active participation from the audi-
ence to fill in gaps and create meaning.
•
Print, on the other hand, is considered a ...
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