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Research Aptitude
2.23
Contact Methods for Surveys
Mail Questionnaires:
Collect lots of information at a
low cost but with a low response rate.
Telephonic Interviewing:
Quick and offers flexibil
-
ity but can be costly.
Personal Interviewing
Flexible, suitable for collecting large amounts of infor-
mation, and allows for clarification and exploration.
Advantages
Effective for reaching specific people
Useful for those with unknown names and addresses
Can be conducted in various places
Limitations
Potential errors in judging characteristics.
Interviewer discomfort with certain groups.
Focus Group Interviewing ...

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