Communication
4.7
Formula,’ is a simple and widely used communication
model that focuses on five key questions related to com-
munication:
1.
Who? (Sender):
Who is the source or sender of the
message?
2.
Says What? (Message):
What is the content of the
message?
3.
In Which Channel? (Channel):
Through which
channel or medium is the message transmitted?
4.
To Whom? (Receiver):
Who is the target or receiver
of the message?
5.
With What Effect? (Effect):
What is the intended or
actual effect of the message on the receiver?
Two Points to be noted down:
•
‘Who’ and ‘To whom’ denotes situation depending upon
human sciences. ...
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