Communication
4.9
Katz’s Model (1955)
The communication concepts introduced by Elihu Katz
and Paul Lazarsfeld in 1955 have been pivotal in the field
of communication studies. They offered insights into how
media messages are mediated by opinion leaders and how
this affects the broader public. Their work underscores the
complexity of the communication process and its impact
on societal dynamics, beyond just the direct influence of
mass media.
Gatekeepers:
Gatekeepers in communication decide what
information reaches the public. They include news editors,
social media influencers, and PR professionals, controlling
and shaping the ...
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