Page231
Chapter 4
4.10
3.
Effective Treatment:
This is required to resonate
with the audience and generate the desired response.
4.
Audience:
Understanding the audience and their
needs is central to effective communication.
5.
Audience Response:
The ultimate goal is to elicit the
desired response from the audience. These elements
are key to Leagan’s model for extension education.
Barnlund’s Transactional Model (1970)
This refers to the following.
1.
Cues:
Cues are signs or indicators that play a cru-
cial role in communication. They are used to convey
meaning and influence actions. They are basically of
two types:
Public Cues: ...

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