UGC NET Question Paper 2021 - Set 1
Z.46
and behaviors in a systematic manner. As surveys are
used to collect data from a predefined subject(s), they
have been counted under ‘
positivism
’ approach.
The survey as a formal research method was pio-
neered in the 1930–40s by sociologist Paul Lazarsfeld
to examine the effects of the radio on political opin-
ion formation of the United States. This method has
since become a very popular method for quantitative
research in the social sciences.
The survey method can be used for descriptive,
exploratory, or explanatory research.
Survey research has several inherent strengths com-
pared to ...
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