•   Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour

•   Brand Management—Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty

•   Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling

•   Service Marketing—Managing Service Quality and Brands, Marketing Strategies of Service Firms

•   Customer Relationship Marketing—Relationship Building, Strategies, Values and Process

•   Retail Marketing—Recent Trends in India, Types of Retail Outlets.

•   Emerging Trends in Marketing—Concept of e-Marketing, Direct Marketing, ...

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