LEARNING OBJECTIVES:
In this chapter, we will discuss the following important topics.
- Types of quantitative methods
- Types of qualitative methods
- Research design
INTRODUCTION
Quantitative research is based on the measurement of quantity or amount. It is applicable to those phenomena which can be expressed in the form of quantity. This type of research is based on the methodological principles of positivism and other strict sampling and research design standards. It is very similar to the deductive approach.
Qualitative approach is a non-quantitative analysis or deals with a qualitative phenomenon, which cannot be presented in the form of quantity. ...
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