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Numbers that Matter by Evan Bulmer

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CHAPTER 6

Creating the Most Important Tools in Business

Daily Cash Flow Planner

Throughout the book so far we have determined that cash flow is the primary concern for business owners and CEOs.

When money is tight a lot of energy is spent in a business worrying and stressing about the lack of money. This can cause management to become myopic and it is a huge distraction for the business.

I have found it fascinating that many businesses, big and small, track how they are doing with cash flow simply by looking at the bank balance on any given day.

This is a terrible measure of cash flow performance and leads to some disastrous decision making for business owners.

When they see there is plenty of money in the bank they are buoyed to make discretionary ...

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