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Numbersense: How to Use Big Data to Your Advantage by Kaiser Fung

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References

Prologue

Fung, Kaiser, Numbers Rule Your World: The Hidden Influence of Probability and Statistics on Everything You Do, New York: McGraw-Hill, 2010.

Gelman, Andrew, “Causality and Statistical Learning,” Statistical Modeling, Causal Inference, and Social Science blog, March 27, 2013. Contains further examples of data interpretation.

Ioannidis, John, P.A., “Genetic Associations: True or False?” Trends in Molecular Medicine 9, no. 4(April 2009): 135–138. One of a series of articles about false-positive results in peer-reviewed publications.

Kaushik, Avinash, Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity, New York: Wiley, 2010. Useful introduction to Web data.

McKinsey Global Institute, “Big Data: ...

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