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Object-Oriented Construction Handbook by Heinz Züllighoven

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1

Introduction

1.1 APPLICATION ORIENTATION — THE SUBJECT OF THIS BOOK

Customer orientation

Recent major changes in global markets have encouraged, if not forced, many corporations to review their corporate strategies, with “customer orientation” being the ubiquitous catchword. This section discusses the motivation behind customer orientation, what it means, and why it requires a new approach toward software development—the application orientation. This discussion demonstrates that application orientation relates both to software products and how projects should be managed.

1.1.1 Motivation

The global economic environment has motivated many companies to orient themselves more closely to their customers. Customer wishes, requirements, and ...

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