Book description
Observing the User Experience: A Practitioner’s Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and services. The techniques are drawn from the worlds of human-computer interaction, marketing, and social sciences.
The book is organized into three parts. Part I discusses the benefits of end-user research and the ways it fits into the development of useful, desirable, and successful products. Part II presents techniques for understanding people’s needs, desires, and abilities. Part III explains the communication and application of research results. It suggests ways to sell companies and explains how user-centered design can make companies more efficient and profitable. This book is meant for people involved with their products’ user experience, including program managers, designers, marketing managers, information architects, programmers, consultants, and investors.
- Explains how to create usable products that are still original, creative, and unique
- A valuable resource for designers, developers, project managers - anyone in a position where their work comes in direct contact with the end user
- Provides a real-world perspective on research and provides advice about how user research can be done cheaply, quickly and how results can be presented persuasively
- Gives readers the tools and confidence to perform user research on their own designs and tune their software user experience to the unique needs of their product and its users
Table of contents
- Cover image
- Title page
- Table of Contents
- Copyright
- Biographies
- Preface
- PART I: Why Research Is Good and How It Fits into Product Development
-
PART II: User Experience Research Techniques
- Chapter 4. Research Planning
- Chapter 5. Competitive Research
- Chapter 6. Universal Tools: Recruiting and Interviewing
- Chapter 7. Focus Groups
- Chapter 8. More Than Words: Object-Based Techniques
- Chapter 9. Field Visits: Learning from Observation
- Chapter 10. Diary Studies
- Chapter 11. Usability Tests
- Chapter 12. Surveys
-
Chapter 13. Global and Cross-Cultural Research
- What Is Global and What Is Cross-Cultural?
- Research Planning
- Multilingual Research
- Recruiting
- Field Interviews and Observation
- Global and Cross-Cultural Surveys
- The Elephant in the Room
- Tactical Challenges for Implementing Research Plans
- Analyzing the Data
- Course Corrections
- Building Your Global Research Program
- Chapter 14. Others’ Hard Work: Published Information and Consultants
- Chapter 15. Analyzing Qualitative Data
- Chapter 16. Automatically Gathered Information: Usage Data and Customer Feedback
- PART III: Communicating Results
- References
- Index
Product information
- Title: Observing the User Experience, 2nd Edition
- Author(s):
- Release date: September 2012
- Publisher(s): Morgan Kaufmann
- ISBN: 9780123848703
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