September 2012
Beginner
608 pages
15h 7m
English
Content preview from Observing the User Experience, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 4
Research Planning
Never research in a vacuum. Every piece of user research is part of the ongoing project of understanding your users, whether they are longtime customers or mysterious strangers who have never heard of your product. Making a research plan supports that project in several ways: It spells out the goals, sets up a schedule that helps you deliver results when they’re needed most, and lets you avoid unnecessary, redundant, or hurried research. It can help you communicate about the research and make it easier for colleagues to participate and to act on the results. It also helps defeat the most frequent objection to doing user research: “We just don’t have the time or budget.” But even if you don’t show your plan to anyone, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.