September 2012
Beginner
608 pages
15h 7m
English
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Chapter 5
Competitive Research
Products don’t exist in a vacuum. For any given service or consumer niche, there is a whole ecology of competing products. Each takes a different approach in attending to users’ needs and desires. But which differences matter? Small differences in functionality, presentation, or identity can sometimes make a big difference in how people perceive a product. And sometimes they don’t matter at all.
Understanding which of your competitors’ strategies work and which don’t is critical to understanding what will work with your product—and thus where to focus your energy.
Business development groups or independent auditors perform traditional competitive analyses. Traditionally, a competitive analysis assesses a company’s ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.