September 2012
Beginner
608 pages
15h 7m
English
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Chapter 7
Focus Groups
Focus groups are structured, attentively moderated group discussions that reveal a target audience’s conscious preferences, recalled experiences, and stated priorities. They can tell you what features people value the most and why they value them. As a competitive research tool, they can uncover what people like best about competitors’ products or services and where those products and services fail. Sometimes they even reveal entirely new competitors or applications for the product or service.
Originally called “focused interviews,” focus groups emerged as a social research method in the 1930s, gained strength as a way to improve soldiers’ lives during World War II, then finally took center stage as a marketing tool in ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.