September 2012
Beginner
608 pages
15h 7m
English
Content preview from Observing the User Experience, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 13
Global and Cross-Cultural Research
Many user research methods were originally directed toward a singular user and that person’s experience with a product, service, or technology. They assumed some basic commonalities between the researcher and the research population, such as a shared language, or similar experiences with technology. So what happens when you’re working with users from regions or cultures that are not your company’s or your own?
Language is just the easiest difference to spot. When working with people from different regions from your own you may find unfamiliar aspirations and values, economic circumstances, family structures, social statuses, levels of literacy, available technical infrastructures, and expectations ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.