September 2012
Beginner
608 pages
15h 7m
English
Content preview from Observing the User Experience, 2nd Edition
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Chapter 17
Research into ActionRepresenting Insights as Deliverables
The previous chapters described a wide range of methods to help you better understand your users. But understanding is not the same as taking action.
The best-planned, most insightful user research is worth little to its stakeholders if the problems it finds are never fixed, or the business opportunities it reveals go unrealized. What makes the successful handoff of user research so challenging? Three problems stand out:
1. Researchers and stakeholders may disagree about what the research means.
2. Stakeholders may disagree with one another about what the research means.
3. Even if everyone agrees about the implications of the research, it is still hard for organizations to ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.