O'Reilly logo

Observing the User Experience by Mike Kuniavsky

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 6 Universal Tools: Recruiting and Interviewing

No matter what the research, there are two things you’re always going to be doing: looking for people who will give you the best feedback and asking them questions. These two elements, recruiting and interviewing, make up the backbone of every successful research project, and although some of this information is covered in other chapters, they deserve a chapter of their own.

Recruiting

Even if everything else is perfect, if you get the wrong people to talk about your product, your research can be worse than useless since it gives you confidence in results that don’t represent the views and behaviors of your real users. Every product has a target audience, from toasters to missile guidance ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required