CHAPTER 17 Reports and Presentations

Results are the product of research, and like any product, they need to be useful to their audience in order to be successful. A good report of results should consist of more than just a list of a product’s problems; it should enable the development team to make changes to the product and educate to avoid similar problems in the future. Structuring the presentation of results—in effect, engineering their delivery—is one of the most important steps to making research useful since the best research is useless if it’s misunderstood or ignored.

The audience’s needs determine the best way to present a given piece of research. It could be a simple email message or an elaborate 100-page thesis. It could be a phone ...

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