CHAPTER 18 Creating a User-Centered Corporate Culture
Researching the users of your product is extremely important in making it more popular, more profitable, and more compelling. But companies make products, not user research teams. A company needs more than data about its users; it needs to be able to take that knowledge and act on it. Unless the benefits and techniques of user-centered design and research are ingrained in the processes, tools, and mind-set of the company, knowledge will do little to prevent problems.
A user-centered development process means making an overall shift in perspective from how products are made to how they are used. Development processes are focused on making a product, not satisfying needs. This is a major gap ...
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