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On Camera, 2nd Edition by Tom Flynn, Nancy Reardon

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10 Entertainment Reporting

Now here you can and should have style—and lots of it. You should even flaunt your style, push your style. And this is according to one who knows. The advice comes from the guy who might be looking at you one day for a job. He is Vinnie Potestivo, legendary director of talent development and series casting at MTV Networks. Style or a signature, says Vinnie, is absolutely important for entertainment reporters.

“When you are dealing with entertainment reporting,” he points out, “this is the person who is between the audience and the celebrity. What better way to make a celebrity comfortable than to come from the same world of glamour that they do. The celebrity comes prepared to be covered, the entertainment reporter ...

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