When I first thought about writing this book on communicating through the camera, my vision was rather narrow: I wanted to teach people how to handle presenting on camera in a studio setting. Fast-forward only a few years, and the focus of the book has widened exponentially. Cameras in the literal hands of the masses have democratized the use of video-enabled calls, conferences, and chat. “FaceTime” is now a verb. The “bloop” sound of Skype is almost as familiar as the voice of Siri.
Companies have clamored to acquire videoconferencing (VC) capabilities or have expanded their use of them. According to Andrew Davis of Wainhouse Research, “The bottom line is that VC is not just for meetings anymore, but, like voice, is rapidly becoming a mainstream communications tool for employees up and down the organization chart.”1
However, just because you own the tool doesn't mean you can wield it well. You may have a circular saw in your garage, but that does not make you a furniture maker.
In this chapter, I will help you apply what you have learned thus far about communicating through a camera and will include best practices suggested by videoconferencing and Web chat pros to improve your virtual presence and performance.
Work is no longer where you go, it is what you do.
Andrew Davis, Wainhouse Research
As anyone can attest by listening to the traffic reports around the country, there are ...