Chapter 1

1. Why GM’s Plan Won’t Work,” BusinessWeek, May 9, 2005.

2. Robert Kanigel, The One Best Way: Frederick Winslow Taylor and the Enigma of Efficiency (New York: Penguin Books, 1997).

3. In fact, Michael Porter wrote in 1996 that “operational efficiency is not a competitive advantage.” Michael E. Porter, “What Is Strategy?” Harvard Business Review (Nov–Dec 1996): 61–78.

4. Notice that the Project Management Institute defines a project as “a temporary endeavor undertaken to create a unique product or service,” and project management as “the application of knowledge, skills, tools, and techniques to project activities in order to meet project requirements.” A Guide to the Project Management Body of Knowledge (Newtown Square, PA: Project ...

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