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On Web Typography by Jason Santa Maria

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5. Typographic Systems

Typography is an art of finding and shaping relationships between elements, from largest to smallest and smallest to largest. Now that you understand the technical and aesthetic sides of evaluating typefaces, let’s zoom out a little more and talk about how typography’s smaller building blocks come together as a communication system. In the next two chapters, we’ll explore how content elements within a design affect one another and how the nature of the medium itself shapes our designs.

Like any good system, typography provides a method to accomplish a task. A typographic system establishes hierarchy, meaning it helps us prioritize content based on individual elements and relationships between them. It also helps our readers ...

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