WHERE ARE YOU TAKING YOUR PEOPLE?
The only things more painful to read than most corporate mission statements are corporate vision statements. Many vision statements are written by committee. They start out direct, clear, and compelling, but as everyone involved has their turn at contributing their input, those visions lose their luster. The direct parts of the vision get watered down so as not to offend, exclude, or intimidate people. Also, items are added to the vision statement because people want to ensure that their pet function or goal is included, and this lengthens the document and makes it more confusing.
Eventually some vision statements come to look more like a bill that has moved through Congress, to which everyone involved ...