imageLook for Marketable Ideas

MOST PEOPLE innovate backward. They develop a product to solve a problem that bothers them personally without first confirming that it bothers the market universally. They dream up a product without first identifying who will use it, how, and why. They conjure up a clever idea—thinking, Man, this is going to be mind-blowing! Nothing like it out there! Then they build a prototype, file a patent, and start making and marketing it—without first identifying the market, qualifying the market, or even knowing whether there is a market for it.

Not surprisingly, most of those ideas fail. In fact, most ideas that are patented never ...

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