How to Pick Winners
OK, YOU’VE followed your passion, studied the market, poked some sleeping dinosaurs, identified a few hot markets, and brainstormed a slew of intriguing ideas that are buzzing around in your head like a swarm of bees. Now you need to hone in on the best ideas. After you do that, you’ll narrow your focus even more and pick one simple idea to work on—the one that lights a fire in your belly because your research and gut tells you it’s a winner.
The Four Characteristics of a Winning Idea
You’re going to have a lot of ideas, and you need to be able to quickly distinguish between the winners and the losers. I still get lots of ideas, ...
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