One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work, 2nd Edition

Will It Sell?

THE CONVENTIONAL method of developing and licensing a product goes something like this. You come up with an idea and sketch it out. You spend six months to a year and thousands, if not tens of thousands, of dollars building a prototype, during which you run into all kinds of problems and repeatedly go back to the drawing board to iron out the kinks, fix the prototype, or build a new one, until you get it right. You file a patent application, which costs thousands of dollars and takes days, weeks, or months to do, depending on how much research and how many design adjustments you need to do. Once the design meets your satisfaction ...